20 December 2006
STARBUCKS THE LATEST TARGET IN COFFEE FAIR TRADE CAMPAIGN
Each year, coffee companies make billions of dollars. Starbucks alone earned almost $5.8 billion in net revenues during the first three quarters of 2006. With as many as 15 million Ethiopians dependent on coffee, Ethiopia has decided to get its farmers more of what they deserve.
The country's government has asked Starbucks to sign a licensing agreement that will allow Ethiopia to control the names of its coffees. That way, Ethiopia can help determine an export price that makes sure farmers see a larger share of the profits enabling them to feed their children, send them to school and get them better health care.
Oxfam and a coalition of allies are asking Starbucks to sign this agreement which has the potential to increase Ethiopia's coffee export income by more than $88 million annually - an amount that could go a long way to help lift millions of Ethiopians out of poverty.
An online petition that can be sent to Starbucks is available at the above website.
The country's government has asked Starbucks to sign a licensing agreement that will allow Ethiopia to control the names of its coffees. That way, Ethiopia can help determine an export price that makes sure farmers see a larger share of the profits enabling them to feed their children, send them to school and get them better health care.
Oxfam and a coalition of allies are asking Starbucks to sign this agreement which has the potential to increase Ethiopia's coffee export income by more than $88 million annually - an amount that could go a long way to help lift millions of Ethiopians out of poverty.
An online petition that can be sent to Starbucks is available at the above website.
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